Friday, October 5, 2012

Loans and Finance: Banks Issue Threat

Sky reports that Britain's banks have issued a thinly disguised threat to the FSA and other regulatory agencies, that if they are continually fined their lending capacity and ability to rebuild their capital bases will be severely jeopardised.

The warning was given at a meeting between bank CEO's and officials from the Financial Services Authority (FSA) last week.

Source: http://loanbuster.blogspot.com/2012/10/banks-issue-threat.html

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Tuesday, October 2, 2012

The Top 10 Tech Breakthroughs of 2012

Avalanches are a deadly threat to snowmobilers, skiers, and others who explore the snowy mountains. The North Face brings existing avalanche airbag technology to a low-profile vest and a backpack; the airbags inflate to help a victim stay on top of cascading debris. The user triggers the system by pulling a toggle that causes a gas canister to inflate the bags. While ABS technology can't eliminate avalanche risk, it has already saved lives in Europe and North America.

Source: http://www.popularmechanics.com/technology/gadgets/news/the-top-10-tech-breakthroughs-of-2012?src=rss

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Modernizing The Merchandise Madness - hypebot

If we are looking to make money in the music industry of the future, why focus our energies on debating the intricacies of Spotify payments or whether licensing terms stifle innovation. Instead let?s examine an area ripe for disruption and revenue expansion.

A Highly Fragmented Environment

Indeed merch seems to be a highly fragmented business ripe for consolidation and transformation. To illustrate, let?s look at some research conducted by a company I work with??Merchluv. We looked at the August 2012 Big Champagne?charts and came up with a list of ?100 top artists and analyzed their merch availability:

- The 100 artists on the list used 44 different merch vendors (how?s THAT for fragmentation?).

- 75% of artists sold merchandise on their website, Facebook page or through an official supplier. ?A surprising 25% of the top selling artists in August did not sell any merch AT ALL.

- 18 artists were ?self? merchandisers, meaning they used Topspin, Paypal, Amazon, or a 3rd party services or ran their own commerce site/shopping cart.

- The remaining 57 artists were served by 26 different merch suppliers.

That means to sell merch for the top 100 artists in August you need to make nearly 44 deals with merch suppliers. Clearly a consolidation of merch vendors could help to rationalize the market. Where is the Amazon of music merchandising?

Merch is an Insulated Service

The merch business is largely disconnected from the real heat in the music market today, namely the explosion in digital music services. For example: 45 BILLION songs are streamed or viewed every month, yet there is NO MERCH being sold against this engagement.?And that number is just going to BLOW UP to hundreds of billions of streams per month in the next few years.

Imagine if streaming services allowed fans to browse and buy an artist?s merchandise from the same page where they? are streaming their album or buying their tickets? There is a complete disconnect between where most music is discovered today, and the $2.2 billion in annual merch revenue. ?The vast majority of merch is sold at the venerable merch table at any given concert. Why not make the effort to expand that experience into the digital realm??An alignment of merch distribution with the direction that the overall music market is headed would serve artists and merch companies extremely well, and potentially unlock a flood of new revenue.

Merch is Analog

Most artists sell 85% or more of their merch directly at live shows at the merch table. As effective as they are, merch tables can stand to be improved on in the digital age. ?For example:

- Fans have to know where the merch booth is.

- Why stand in line when you can order from your seat?

- What if the merch guys don?t have your size or color preference at the table?

- When you buy merch at a show you have to hold it and take it home. Do you want it delivered instead?

- What if you want a bundle of something physical and something digital. ?Is this easy to buy?

- How about something personalized for you, or something bigger than you can carry home?

There hasn?t been much innovation at the merch table at all, except for perhaps using Square?readers to process credit cards. I wonder if the major merch vendors of today are going to be blindsided by technology and the changing habits of music consumers in much the same way that the record labels were hit. ?Merch is extremely difficult to digitize. ?But the sales of merch are not.

Tons of artists have web stores attached to their web sites and Facebook pages. ?Companies like Reverbnation and Bandcamp can help independent artists manage their merch on their web stores and spread the merch offer out via social media to numerous outlets. ?There are many businesses such as Bandmerch and Cinderblock, JSR and Bubbleup addressing this niche, providing fulfillment, webstores, warehousing and shipping services.

But the problem with this approach is that fans need to navigate to an artist?s web site and find the merch for sale and be ready to buy. ?Today only 15% of merch is sold online. ?New companies like Merchluv, which I am an investor in are about to blaze new trails in digital merchandising. The reason to do this? Grow overall revenue.

The large merchandising companies are very aware of the opportunities of snaring a hot band and bringing their merch to market effectively. ?The holy grail of this is the long-term sales possible from mega-popular bands over time. ?Anyone want to guess how many Dark Side of the Moon T-shirts have been sold? ?Companies like Old Glory have been licensing artist merchandise for decades.

Now we can argue whether there will ever be another blockbuster band like Pink Floyd or the Rolling Stones or Metallica ? but if there is going to be significant revenue in the music market of the future, merchandise is going to be a huge contributor. ?Merchandise might possibly become the single largest revenue generator for artists of the future. You have to think big here and broader to see what I am talking about.

When artists today are being pulled in various directions to run their businesses, create, act, teach, write and express themselves and interact with their audience, what could be better for supporting a career than a good merch strategy? ?Think about the merchandising empires built by Jimmy Buffett, Jay-Z, Puffy, 50 Cent, the Grateful Dead. ?The merch is the tail wagging the dog and it has made these artists a fortune.

For musicians in the digital age, revenue needs to come from something than other the recording itself. ?To some extent this has always been true, but never more so than today.

Creative Explosion

My friend Todd Siegel and partner in Merchluv tells me that these days creating innovative merch and finding things that resonate with your audience is easier than ever, and many clever artists are using fan sourcing and crowd sourcing options like Talent House and Creative Allies to design merch with their fans. ?Once you have a design, you can use sites like Zazzle to test ideas for new products without investing in inventory up front.


Bands like Insane Clown Possee (ICP) have created a cult-like brand through the use of iconic imagery?and building a strong following by involving their fans. ?The Misfits have sold more merch than music because of that iconic skull that people buy because the merch itself is cool and fashonable.

And talk about branding, take a look at what Deadmau5 is doing with the goofy mouse head.?This guy has merch everywhere?and may just overtake Mickey Mouse in brand awareness across teenagers. ?Even if you have never heard him perform, you know who he is.

Beats by Dr. Dre?is another example of merch that has gone over the top and transcended the music entirely?to become a lifestyle product that in some respects is becoming a big part of the music industry. ?This in only a matter of a few years.

The brainchild of artist/producer Dr. Dre and Interscope Chairman?Jimmy Iovine, Beats is bringing high-quality audio to fans through their headphones, sound systems, and now the recently acquired MOG digital music service. Dre has taken a brand established as a recording artist and is in the process of turning it into the music industry of the future, through a grand merchandising strategy.

Conclusion

In the face of declining recorded music sales, many of us are looking hard at the opportunities for generating money in music today. Most of the investment from VCs, Angel investors or Private Equity in music has been in streaming music, discovery, ticketing, crowd funding and artist services. Businesses like Pandora, Spotify, Beats, Ticketfly, Soundcloud, Songkick and Indiegogo all have received significant investments in recent years.

There are two ways that bands have always made money. One is by performing and the other is by selling merchandise. Both are tried and true methods, difficult to download or duplicate, and solid and reliable opportunities.

Why have hundreds of millions of dollars in venture capital been poured into online music services in the face of severely declining recorded revenue, when one of the most profitable parts of the music business?namely merch?been largely ignored by investors? Wouldn?t it make more sense try to increase sales of an already healthy and expanding market segment, ripe for disruption?

Source: http://www.hypebot.com/hypebot/2012/10/modernizing-the-merchandise-madness.html

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Syrian media lash out at Palestinian Hamas group

BEIRUT (AP) ? Syria's state-run media unleashed a scathing attack on the leader of the Palestinian militant group Hamas, accusing him of turning his back on President Bashar Assad and describing him as ungrateful and traitorous.

In an editorial aired late Monday, Syrian TV said Khaled Mashaal, who pulled Hamas' headquarters out of Damascus early this year, had abandoned the resistance movement against Israel and the United States. The comments show just how deeply ties between Hamas and the Syrian regime ? once staunch allies ? have frayed since the anti-Assad uprising erupted 18 months ago.

The regime's verbal attack appeared to be prompted by Mashaal's decision to take part in a major conference Sunday of Turkish Prime Minister Recep Tayyip Erdogan's ruling party. Erdogan has been one of Assad's sharpest critics.

Less than two years ago, Syria, Iran, Hamas and Lebanon's militant Hezbollah group were part of what they called an "axis of resistance" against Israel and the United States. With Hamas' departure, they lost a major Palestinian faction that rules the Gaza Strip.

Relations between Assad's regime and Hamas have been disintegrating ever since the Syrian revolt erupted in March 2011 with protests demanding reforms. It has since devolved into a brutal civil war, and activists say more than 30,000 people have been killed so far.

Hamas initially staked out a neutral position toward the uprising, but as the estimated 500,000 Palestinians living in Syria became increasingly outraged over the regime's brutal crackdown on protesters, Hamas came under pressure for its cozy ties with the government, prompting the group in February to shift its stance and praise Syrians for "moving toward democracy and reform."

Since then, most Hamas leaders have left Syria for Egypt, where their allies in the Muslim Brotherhood have taken power in elections following the successful uprising that toppled longtime autocrat Hosni Mubarak. Egypt's new Islamist president, Mohammed Morsi, has been a strong critic of Assad and his government, calling them an "oppressive regime."

Mashaal himself shuttered Hamas' Damascus offices and now spends most of his time in Qatar, the tiny Gulf country that has strongly backed the rebels battling to overthrow the Assad regime.

In its editorial, Syrian state TV sought to remind Mashaal, who holds Jordanian citizenship, of when he was expelled from Jordan in 1999 for "illicit and harmful" activities, and how several countries refused to welcome him after he was kicked out.

"Remember when you were a refugee aboard planes. Damascus came and gave you mercy," the station said. "No one wanted to shake your hand then as if you had rabies."

It also accused Mashaal of turning a blind eye to Egypt's attempts to close tunnels used to smuggle supplies into the Israeli-besieged Gaza Strip, saying he is "cooperating in the strikes on the tunnels of freedom and life."

When Syria's unrest began, the country's half-million Palestinians at first struggled to stay on the sidelines. But in recent months, young Palestinian refugees ? enraged by mounting violence and moved by Arab Spring calls for greater freedoms ? have been taking to the streets and even joining the rebels in a fight that has grown increasingly bloody in recent months.

On Tuesday, activists reported clashes between rebels and government forces in Damascus near the Palestinian refugee camp of Yarmouk as well as the neighborhoods of Qadam and Assaly.

The Britain-based Syrian Observatory for Human Rights and the Local Coordination Committees activist groups also said at least five people were killed and dozens wounded when government troops shelled the Palestinian refugee camp of Naziheen in the southern city of Daraa, the birthplace of the Syrian revolt.

The Observatory and the LCC also reported violence in areas including the northern provinces of Idlib and Aleppo and the eastern region of Deir el-Zour on the border with Iraq.

The Observatory said Turkish troops opened fire across the border into Syria killing a Kurdish-Syrian guard and wounding two others. In Turkey, Firat, a pro-Kurdish news agency, carried a similar report saying one was killed and two wounded by Turkish fire. The report included names of the casualties and says the body of the dead man was taken to a mosque and will be buried Tuesday.

Turkey's Foreign Ministry had no immediate comment on the report.

Source: http://news.yahoo.com/syrian-media-lash-palestinian-hamas-group-091829336.html

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Monday, October 1, 2012

AT&T to offer new $65 GoPhone monthly plan starting October 7th

AT&T to offer new $65 GoPhone monthly plan starting October 7th

Shared data's not for everyone, which is why AT&T's continuing to augment its prepaid offerings with additional GoPhone options. Announced today, the carrier's new $65 monthly plan is geared specifically towards smartphone users, combining unlimited talk and text with a 1GB allotment of data. And in tandem with this new package, the operator's also releasing the Fusion 2: a white-labeled Android device that's slated to retail for $99 -- no contract strings attached. Both are set to launch this October 7th, so if you're commitment-averse and in need of a new device, this could be the plan for you. Hit up the break for the full presser.

Continue reading AT&T to offer new $65 GoPhone monthly plan starting October 7th

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Source: http://www.engadget.com/2012/10/01/atandt-to-offer-new-65-gophone-monthly-plan-starting-october-7th/

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Free Medical Care For L.A.'s Uninsured Gets Largest Turnout In ...

Ron Cole proudly tries on his new glasses (Paige Brettingen/Neon Tommy)

Ron Cole proudly tries on his new glasses (Paige Brettingen/Neon Tommy)

Ron Cole taps his fingers along the clear plastic case that rests in his lap, as though checking to make sure it?s still there.

Inside is something he?s never owned before: A pair of glasses in dazzling neon orange- his favorite color.

?It was? beautiful,? said Cole, his voice choking slightly as he talked about his visit with the ophthalmologist. He will now be able to read for the first time in two years.

?I knew something was wrong,? said Cole, who was also diagnosed with glaucoma at the clinic. ?It was so hard for me to read, but now I know I?m not impaired. It was just my vision.?

The 49-year-old was one of over 4,000 people seeking free medical treatment at the Care Harbor L.A. Clinic held in the L.A. Sports Arena this weekend. The four-day event welcomed anyone in need of medical help, especially the uninsured. Patients camped outside last Monday to secure one of the coveted 4,800 wristbands distributed?the highest number Care Harbor has ever given in its four years of hosting the clinic.

(More photos from the Care Harbor L.A. Clinic)

?There is such a high need,? said Care Harbor volunteer Carson Myers, who has travelled from Atlanta for the past three years to help register patients electronically at the arena.

?We get people all across the board. We had a family of five people who you would think was the normal suburb family and they don?t have health care. They don?t have money much less a $20 co-pay.??? Another volunteer, Larry Richetts, offered a similar observation.

?A number of people I talked to? they work. They work hard? And to go to the dentist for a cleaning when they?re making 12, 14 dollars an hour, that?s just going to eat them up,? he said.

That?s not far off from Cole?s situation. Balancing work in construction and as truck-driver, the insurance he receives through his union doesn?t cover vision care.

Another patient, Sharon Montano, 46, lost her dental benefits when Medi-Cal dropped dental coverage in 2009. Asked why she came to the clinic, she prods her mouth, pointing out the three gaping sections of gums where her teeth used to be.

?I want to cry at times,? she said, describing the medical frustrations she?s dealt with over the past few years. A widow with two children, she has L.A. Care insurance which covers Medi-Cal participants but only covers extractions.

?They want to charge me a lot of money, but I can?t afford it,? she said.

(Why Governor Brown's Budget Is Filled With 'Horrific Choices')

Montano had been waiting five years for partials, but instead received ?Flippers?: temporary acrylic teeth being made in the arena.

Dental care is always one of the most in-demand services and this year proved no different, according to Myers.

?That?s really one of the crucial downfalls is that the community really needs dental care. Unfortunately dental procedures take a long time, so we can give them only one service when they?re here?medical, dental or vision,? Myers said.

From his post on the upper level of the arena, Richetts looked down at about 100 dental chairs and pop-up tents that serve as doctors? offices, covering every piece of the stadium?s 38,000 square-foot floor.

?Anybody who thinks we don?t need national health care?? His voice trails off as he slowly shakes his head.

?They should come here and look. Just look around.?

Whether the Affordable Care Act, or ?Obamacare,? will drastically reduce the number of people looking to Care Harbor for free medical help remains to be seen.

Though Richetts said nationwide health coverage is needed, he also acknowledged that it might not be the fix-all.

?Will it eliminate the problem [of people not having access to regular medical care?] Probably not,? he said.

(How Obamacare Could Impact The Healthcare Job Industry)

Myers said he wasn?t able to comment on how Obamacare may impact them, and instead remains focused on the current reality rather than future policy.

?We have to stop the trend eventually [of the clinic?s growing patient numbers], but we can?t just stop giving care,? said Myers.

Just as crucial as the care: the education coming with it.

?It?s important we refer patients to offer no cost or low cost clinics in the area,? Myers said. ?We want them to come back if they need to, but we want them to help themselves.?

That was one of the main tasks for nurses Nydia Fores and Rhea Rodelo.

After administering glucose blood tests, the duo rattled off advice to patients, giving them tailored suggestions for reducing risk of Diabetes.

(How Nurses Could Reduce Health Care Costs)

Fores and Rodelo discussed food strategies with each patient (soda was the first to get the boot) while also brainstorming activities to encourage more exercise.

?Many know they?re not doing what they should. And a lot of people want to know what they need to do,? Rodelo said. ?They?ve been really receptive.?

And grateful. That?s the word Myers uses to describe the patients he's encountered.

?When someone comes up to you and they start crying about how you helped them and that this was the highlight of their year, it makes it worthwhile for me to come out," he said.

For Ron Cole, who still clutches those prized orange spectacles as he exits the arena, the clinic has provided much more than free care.

?It?s a blessing,? he said. ?It?s like I can now take a new step in my life.?

?

Find more Neon Tommy coverage on health care here.

Reach Managing Editor Paige Brettingen here. Follow her here.

Source: http://www.neontommy.com/news/2012/09/free-medical-care-las-uninsured-gets-largest-turnout-care-harbor-clinics-history

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Penn researchers connect baboon personalities to social success and health benefits

Penn researchers connect baboon personalities to social success and health benefits [ Back to EurekAlert! ] Public release date: 1-Oct-2012
[ | E-mail | Share Share ]

Contact: Evan Lerner
elerner@upenn.edu
215-573-6604
University of Pennsylvania

PHILADELPHIA Whether human or baboon, it helps to have friends. For both species, studies have shown that robust social networks lead to better health and longer lives. Now, a team of University of Pennsylvania researchers has helped show that baboon personality plays a role in these outcomes, and, like people, some baboons' personalities are better suited to making and keeping friends than others.

The research was conducted by psychology professor Robert Seyfarth and biology professor Dorothy Cheney, both of Penn's School of Arts and Sciences. They collaborated with the Arizona State University's Joan Silk.

Their work was published in the Proceedings of the National Academy of Sciences.

Seyfarth and Cheney, along with their colleagues and students, have spent the last 17 years observing a group of baboons living in the Moremi Game Reserve in Botswana, studying the biological roots of their social dynamics. As with many other primates, baboon societies are strongly hierarchical. Females "inherit" their dominance ranks from their mothers and enjoy priority of access to food and mates. But high-ranking females do not always have greater reproductive success than low-ranking females. This suggests that, when it comes to evolutionary success, the inherited advantage of high rank can't explain everything.

"If you look at a baboon society," Seyfarth said, "and see the ranked, matrilineal families, you would think that whatever traits put an individual at the top of the hierarchy, that's what natural selection is going to favor. But that turns out not to be the case.

"In fact, dominance rank is not as good a predictor of reproductive outcomes as a close network of social relationships and stable relationships over time. So our question became 'What predicts having a strong network?'"

Baboon females actively work to maintain close social bonds, but, like humans, some baboons seemed to be better at it than others. With such traits closely tied to fitness and reproductive success, the Penn researchers wanted to get at the root of this variation.

During seven years of observations in the animals' natural habitat, the researchers measured individual female baboons on their sociability. They measured the number of grooming partners a baboon had, as well her tendency to be friendly or aggressive toward others. They also measured reproductive and fitness benefits they accrued: how long individuals and their offspring lived, as well as their stress levels, as determined by the presence of certain hormones in their droppings.

The researchers found that strength of an individual's social bonds was not fully predicted by seemingly obvious factors, such as the female's rank or the size of the family she was born into.

"Even when a female has a lot of relatives," Cheney said, "sometimes she's a loner, but some females who have no relatives do just fine. It suggests that you have to be both lucky and skilled to have these networks."

And, again like humans, these skills came down to individual personality traits. To determine a female's personality, the researchers paid close attention to grunting behavior. For baboons, grunting greases the social wheels. If a lower-ranking female grunts when approaching a higher-ranking female, the grunt acts as a kind of appeasement, reducing the chance of receiving aggression. Conversely, if a higher-ranking female grunts to a lower-ranking female, the grunt puts her at ease, increasing the chance of a friendly social interaction. And females of all ranks grunt when approaching a mother with an infant, because grunts increase the likelihood that the mother will allow the grunter to interact with her child.

Working bottom up from the trends they found in the baboon's behavior, the researchers grouped the baboons into three distinct personality profiles: "nice," "aloof" and "loner."

Nice females were friendly to all others and often grunted to lower-ranking females to signal reassurance. They formed strong and enduring social bonds with fairly consistent partner preferences over time.

Aloof females were more aggressive and less friendly, and they grunted primarily to higher-ranking females who had infants. They formed weaker bonds but had very consistent partner preferences.

Loner females were often alone and relatively unfriendly; they grunted primarily to appease higher-ranking females without infants. They formed weak bonds with changing partners.

Of the three, the loners had the highest stress levels, the weakest social bonds and the least stable social partners over time. Both of these measures were correlated with lower offspring survival and shorter lifespans. Both nice and aloof females showed the health and reproductive benefits associated with strong social bonds.

"This belies the idea that everything is competition and conflict," Cheney said.

While the mechanisms that make both "nice" and "aloof" effective strategies remains unclear, the study shows that cooperative personalities are adaptive.

"These results have allowed us to, for the first time in a wild primate, link personality characteristics, social skill and reproductive success," Seyfarth said. "By being a nice baboon, you increase the likelihood of having strong social bonds, which in turn translates to a better chance of passing on your genes."

###

The research was supported by the National Institutes of Health, Leakey Foundation and National Geographic Society.


[ Back to EurekAlert! ] [ | E-mail | Share Share ]

?


AAAS and EurekAlert! are not responsible for the accuracy of news releases posted to EurekAlert! by contributing institutions or for the use of any information through the EurekAlert! system.


Penn researchers connect baboon personalities to social success and health benefits [ Back to EurekAlert! ] Public release date: 1-Oct-2012
[ | E-mail | Share Share ]

Contact: Evan Lerner
elerner@upenn.edu
215-573-6604
University of Pennsylvania

PHILADELPHIA Whether human or baboon, it helps to have friends. For both species, studies have shown that robust social networks lead to better health and longer lives. Now, a team of University of Pennsylvania researchers has helped show that baboon personality plays a role in these outcomes, and, like people, some baboons' personalities are better suited to making and keeping friends than others.

The research was conducted by psychology professor Robert Seyfarth and biology professor Dorothy Cheney, both of Penn's School of Arts and Sciences. They collaborated with the Arizona State University's Joan Silk.

Their work was published in the Proceedings of the National Academy of Sciences.

Seyfarth and Cheney, along with their colleagues and students, have spent the last 17 years observing a group of baboons living in the Moremi Game Reserve in Botswana, studying the biological roots of their social dynamics. As with many other primates, baboon societies are strongly hierarchical. Females "inherit" their dominance ranks from their mothers and enjoy priority of access to food and mates. But high-ranking females do not always have greater reproductive success than low-ranking females. This suggests that, when it comes to evolutionary success, the inherited advantage of high rank can't explain everything.

"If you look at a baboon society," Seyfarth said, "and see the ranked, matrilineal families, you would think that whatever traits put an individual at the top of the hierarchy, that's what natural selection is going to favor. But that turns out not to be the case.

"In fact, dominance rank is not as good a predictor of reproductive outcomes as a close network of social relationships and stable relationships over time. So our question became 'What predicts having a strong network?'"

Baboon females actively work to maintain close social bonds, but, like humans, some baboons seemed to be better at it than others. With such traits closely tied to fitness and reproductive success, the Penn researchers wanted to get at the root of this variation.

During seven years of observations in the animals' natural habitat, the researchers measured individual female baboons on their sociability. They measured the number of grooming partners a baboon had, as well her tendency to be friendly or aggressive toward others. They also measured reproductive and fitness benefits they accrued: how long individuals and their offspring lived, as well as their stress levels, as determined by the presence of certain hormones in their droppings.

The researchers found that strength of an individual's social bonds was not fully predicted by seemingly obvious factors, such as the female's rank or the size of the family she was born into.

"Even when a female has a lot of relatives," Cheney said, "sometimes she's a loner, but some females who have no relatives do just fine. It suggests that you have to be both lucky and skilled to have these networks."

And, again like humans, these skills came down to individual personality traits. To determine a female's personality, the researchers paid close attention to grunting behavior. For baboons, grunting greases the social wheels. If a lower-ranking female grunts when approaching a higher-ranking female, the grunt acts as a kind of appeasement, reducing the chance of receiving aggression. Conversely, if a higher-ranking female grunts to a lower-ranking female, the grunt puts her at ease, increasing the chance of a friendly social interaction. And females of all ranks grunt when approaching a mother with an infant, because grunts increase the likelihood that the mother will allow the grunter to interact with her child.

Working bottom up from the trends they found in the baboon's behavior, the researchers grouped the baboons into three distinct personality profiles: "nice," "aloof" and "loner."

Nice females were friendly to all others and often grunted to lower-ranking females to signal reassurance. They formed strong and enduring social bonds with fairly consistent partner preferences over time.

Aloof females were more aggressive and less friendly, and they grunted primarily to higher-ranking females who had infants. They formed weaker bonds but had very consistent partner preferences.

Loner females were often alone and relatively unfriendly; they grunted primarily to appease higher-ranking females without infants. They formed weak bonds with changing partners.

Of the three, the loners had the highest stress levels, the weakest social bonds and the least stable social partners over time. Both of these measures were correlated with lower offspring survival and shorter lifespans. Both nice and aloof females showed the health and reproductive benefits associated with strong social bonds.

"This belies the idea that everything is competition and conflict," Cheney said.

While the mechanisms that make both "nice" and "aloof" effective strategies remains unclear, the study shows that cooperative personalities are adaptive.

"These results have allowed us to, for the first time in a wild primate, link personality characteristics, social skill and reproductive success," Seyfarth said. "By being a nice baboon, you increase the likelihood of having strong social bonds, which in turn translates to a better chance of passing on your genes."

###

The research was supported by the National Institutes of Health, Leakey Foundation and National Geographic Society.


[ Back to EurekAlert! ] [ | E-mail | Share Share ]

?


AAAS and EurekAlert! are not responsible for the accuracy of news releases posted to EurekAlert! by contributing institutions or for the use of any information through the EurekAlert! system.


Source: http://www.eurekalert.org/pub_releases/2012-10/uop-prc092812.php

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